The Story of Male Ego...
After working in the hairdressing industry for over 25 years, I decided to take a long hiatus. As one of the three founding directors of the successful Price Attack hairdressing franchise, I was looking to create a similar business aimed solely at the men's grooming market. Male Ego was initially planned to be my men's hair care and grooming product range.
As time passed, I saw an opportunity to make a profound impact on the niche market of men's solid colognes.
Twelve months later, after ample sweat, many tears and equal amounts of stress and product changes, I settled on this amazing product range.
I hope you love it as much as I do!